Helping leadership teams navigate growth, transformation, and complexity.
Armorica Advisory helps organizations turn strategy into disciplined financial execution — across enterprise FP&A, GTM, unit economics, and global operations.
Global finance leader, transformation operator, and Board-level advisor.
Armorica Advisory was created to make senior finance leadership experience accessible to companies that can benefit from practical guidance informed by decades of international finance leadership, business transformation, and operating experience.
I am a global finance leader with 25+ years of experience helping software, hardware, and infrastructure businesses scale, transform, and improve performance across SAP, Business Objects, Cisco Systems, IBM, and Bouygues.
My background spans Europe, Asia, Africa, and the United States, with finance leadership experience across enterprise software, cloud, SaaS, GTM, product, R&D, cloud delivery, infrastructure, and global operations.
Having lived and worked across Europe, Asia, and North America, I bring a global perspective shaped by diverse markets, cultures, operating models, and leadership teams.
Throughout my career, I have partnered with founders, CEOs, CFOs, CROs, CMOs, CPOs, product leaders, and Boards through major inflection points: on-premise to SaaS, fragmented reporting to data-driven finance, acquisition integration, cloud economics, and regional silos to global operating scale.
I have led global finance teams, supported multi-billion-dollar portfolios and end-to-end P&Ls, built operating models, improved business visibility, and helped leadership teams connect strategy, execution, and measurable financial outcomes.
As a Board Member and founding investor at Yupwego, I have advised on strategy, financial governance, and early-stage scaling — bringing a practical blend of enterprise discipline and startup agility.
Where I help.
Practical finance leadership for companies navigating growth, transformation, and complexity.
Enterprise FP&A Leadership
AOP, LRP, forecasting, executive reporting, and Board-ready financial storytelling.
SaaS & Unit Economics
ARR modeling, pricing, packaging, cloud margin, TCO, and operating leverage.
GTM & Sales Finance
Sales productivity, quotas, coverage, incentives, deal economics, and channel ROI.
Finance Transformation
Operating model design, process simplification, automation, analytics, and project leadership.
Strategic & Board Advisory
Decision support for founders, executives, and Boards during growth and complexity.
Fractional CFO Support
Flexible senior finance leadership for pivotal moments, scaling phases, and transformation projects.
Leadership Highlights.
Examples of business challenges I have helped address across global technology organizations, growth initiatives, transformation programs, and Board advisory roles.
SaaS Transformation at Scale
SAP's shift from on-premise software to cloud and subscription models.
- Built SaaS KPIs across ARR, margin, and TCO
- Led cloud financial steering and FinOps adoption
- Created playbooks adopted across business units
Global Sales Finance Optimization
Multi-$billion global GTM organization across regions, channels, and solutions.
- Designed integrated planning across regions and solution areas
- Modeled sales coverage, quotas, incentives, and productivity
- Created executive-ready scenario frameworks
Finance Transformation & Operating Model
Fragmented finance teams and reporting after multiple acquisitions.
- Unified five finance teams into one global organization
- Built single-source-of-truth reporting
- Standardized processes, roles, RACIs, and cadence
Startup Advisory & Board Leadership
Yupwego, an early-stage InsurTech / FinTech travel insurance platform.
- Board-level guidance on strategy and governance
- Financial structure and planning discipline
- Advisory support on growth and capital allocation
Enterprise scale. Startup agility. Executive judgment.
I bring structure and analytical rigor to enable decisions, cross-functional leadership, and collaborative partnership that helps teams move faster with confidence.
Ready to connect strategy, execution, and results?
If you are evaluating growth, transformation, profitability, operating model, or strategic finance challenges, I welcome a conversation to explore how my experience could be helpful.